Effective Date: 13 April 2026
Last Updated: 13 April 2026

This Privacy Policy describes how Mark Lovell Ltd, a company registered in England and Wales under company number 02465052 with its registered office at Stevens Mill Station Road Unit 2,Ilminster, TA19 9AT, UK (“we”, “us”, “our”), collects, uses, and protects your personal data when you visit or make a purchase from glenprince.com (the “Site”).

This Policy applies to users in the United Kingdom, the European Union, the United States, and other jurisdictions where we operate.

 

1. Who We Are

Data Controller:
Mark Lovell Ltd
Stevens Mill Station Road Unit 2,Ilminster, TA19 9AT, UK 

Email: talk@glenprince.com

For the purposes of UK GDPR and EU GDPR, we are the data controller of your personal data.

 

2. Personal Data We Collect

We collect the following categories of personal data:

A. Information You Provide

• Name

• Billing and shipping address

• Email address

• Telephone number

• Payment information (processed securely by third‑party providers)

• Account login details (if applicable)

• Customer service communications

B. Information Collected Automatically

When you visit our Site, we automatically collect:

• IP address

• Device information

• Browser type

• Time zone

• Referring website

• Pages viewed and browsing behaviour

• Cookies and similar tracking technologies

C. Information from Third Parties

We may receive data from:

• Shopify (our e‑commerce platform provider)

• Payment processors

• Shipping providers

• Google (Google Ads, Google Analytics)

• Meta (Facebook/Instagram advertising)

 

3. How We Use Your Personal Data

We use your personal data to:

• Process and fulfil your orders

• Provide customer support

• Send transactional communications

• Detect fraud and maintain security

• Improve our website and services

• Send marketing communications (where permitted)

• Deliver targeted advertising

• Analyse website performance

• Comply with legal obligations

 

4. Legal Bases for Processing (UK & EU Users)

If you are located in the UK or EU, we process your personal data under the following lawful bases:

• Contractual necessity – to process orders and provide services

• Legal obligation – to comply with tax and regulatory requirements

• Legitimate interests – to improve our services, prevent fraud, and conduct marketing activities (unless overridden by your rights)

• Consent – for email marketing and non‑essential cookies (including advertising cookies)

You may withdraw consent at any time.

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and secure the Site

• Analyse traffic and usage

• Personalise content

• Deliver targeted advertising

Where required by UK or EU law, we obtain your consent before placing non‑essential cookies.

You can manage your preferences through:

• Our cookie banner

• Browser settings

• Global Privacy Control (where applicable)

 

6. Advertising & Profiling

We use advertising and analytics partners, including:

• Google (Google Ads & Google Analytics)

• Meta Platforms (Facebook & Instagram Ads)

These partners may use cookies and similar technologies to:

• Analyse your browsing behaviour

• Measure advertising effectiveness

• Deliver advertisements tailored to your interests

This may involve profiling, which means automated processing of your personal data to evaluate certain personal aspects, such as your interests or purchasing behaviour.

You have the right to object to profiling for direct marketing purposes at any time.

 

7. Sharing of Personal Data

We may share your personal data with:

• Shopify (store hosting)

• Payment processors

• Delivery providers

• IT and security providers

• Advertising and analytics partners (Google, Meta)

• Professional advisers

• Regulatory authorities when legally required

We do not sell personal data for monetary compensation. However, certain advertising‑related disclosures may be considered a “sale” or “sharing” under U.S. state privacy laws.

 

8. International Data Transfers

Because we use service providers such as Shopify, Google, and Meta, your personal data may be transferred outside the UK or European Economic Area, including to the United States.

Where such transfers occur, we rely on appropriate safeguards, including:

• UK International Data Transfer Agreements (IDTA)

• UK Addendum to EU Standard Contractual Clauses

• European Commission Standard Contractual Clauses

• Adequacy decisions where applicable

You may request further information about these safeguards by contacting us.

 

9. Data Retention

We retain personal data only as long as necessary to:

• Fulfil orders

• Meet accounting and tax obligations

• Resolve disputes

• Comply with legal requirements

Retention periods vary depending on the type of data and legal obligations.

 

10. Your Rights

A. UK & EU Privacy Rights

If you are located in the UK or EU, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure (“right to be forgotten”)

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time

• Lodge a complaint with your local data protection authority

For UK users, complaints may be made to the Information Commissioner’s Office (ICO).

To exercise your rights, contact: [privacy email]

 

B. United States Privacy Rights

Depending on your state of residence (e.g., California, Colorado, Virginia, Connecticut, Texas and others), you may have the right to:

• Know what personal information we collect

• Access your personal information

• Request deletion

• Correct inaccurate information

• Opt out of sale or sharing

• Opt out of targeted advertising

• Limit use of sensitive personal information (where applicable)

• Non‑discrimination for exercising your rights

To exercise these rights, contact us at:
Email: talk@glenprince.com

We honour Global Privacy Control signals where required by applicable law.

 

11. Children’s Privacy

Our Site is not directed to children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal data from children.

 

12. Security

We implement appropriate technical and organisational measures to protect personal data. However, no transmission over the internet is completely secure.

 

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised “Last Updated” date.

 

14. Contact Us

If you have questions about this Privacy Policy or your data rights, please contact:

Mark Lovell Ltd  T/A Glen Prince
Stevens Mill Station Road Unit 2,Ilminster, TA19 9AT, UK
Email: talk@glenprince.com